Every few years, the workforce chooses a new generation to scapegoat.
Boomers blamed Gen X for being cynical.
Gen X blamed Millennials for being entitled.
Millennials were blamed for “killing” industries they couldn’t afford in the first place.
And now?
Over the last 24 months, headlines have declared Gen Z:
But the data tells a very different story.
According to Deloitte’s 2024 Global Gen Z Report:
“Gen Z and millennials are increasingly prioritizing balance, purpose, and well-being in their careers.”
— Deloitte Global Gen Z & Millennial Survey
Gen Z isn’t avoiding work.
They are rejecting broken systems.
They are not less capable.
They are less tolerant of dysfunction.
Gen Z is not the problem.
Your culture is.
“Much of the conversation about Gen Z at work focuses on attitudes, but the real story may be about the systems they are entering.”
— McKinsey & Company